We understand that preparing a house for sale is an important, time and money consuming undertaking. You may ask yourself:  “ Is the cost of staging worth it?”

According to a recent Real Estate Staging Association (RESA) study, the average home is on the market for 5 1/2 months. This means you (the seller) is responsible for the mortgage and any other expenses of your property for at least half a year.

RESA uses a simple formula to get a better insight on spending and savings based on staged and non-staged homes ( all values are approximate and subject to size and location of the property).

Non Staged Home

Average time on the market: 6+ months

Monthly mortgage amount without utilities: $1,061

6-month total: $6,366 OR cost to list a non-staged property

Staged Home

Average time on the market: 4 months

Monthly mortgage about without utilities: $1,061

4-month total: $4,244 OR cost to list a staged property



In a different study, RESA surveyed 174 non-staged homes that were on the market for an average of 156 days before homeowners agreed to allow their homes to be staged. Once those homes were staged and re-listed, they sold in an average of 42 days, which makes a total average of 198 days on the market. Homes staged post listing sold in 198 days – once staged, they spent 73% less time on the market.

Another study looked at 410 homes that were staged before they were listed for sale. These homes sold, on average, in 42 days after staging. Homes staged prior to listing sold 79% faster than those staged some time after being listed.

Evidently, staging is an investment and a great marketing tool. No homeowner will deliberately leave money on the table in such an important transaction. We are your best partner in closing the deal: call us to prepare your home for a showcase!


  4505 Park Blvd, Ste #4 Pinellas Park, FL 33781

  727 914 8553

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